Why go HTTPS?

Paul Bradley -

It makes your site more secure:

Data sent using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three key layers of protection:


  1. Encryption. Encrypting the exchanged data to keep it secure from eavesdroppers. That means that while the user is browsing a website, nobody can “listen” to their conversations, track their activities across multiple pages or steal their information.


  1. Data integrity. Data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.


  1. Authentication. Proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits.


It will improve your rankings on Google:


Google has announced HTTPS as a ranking signal and they have started indexing secure pages over unsecured ones. Read more about Googles ranking system here -

Googles ranking system blog post


What does this actually mean?


All URLs on the site (page links and embedded images) will be converted from http:// to https://

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