It makes your site more secure:
Data sent using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three key layers of protection:
- Encryption. Encrypting the exchanged data to keep it secure from eavesdroppers. That means that while the user is browsing a website, nobody can “listen” to their conversations, track their activities across multiple pages or steal their information.
- Data integrity. Data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.
- Authentication. Proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits.
It will improve your rankings on Google:
Google has announced HTTPS as a ranking signal and they have started indexing secure pages over unsecured ones. Read more about Googles ranking system here -
What does this actually mean?
All URLs on the site (page links and embedded images) will be converted from http:// to https://